“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” – Scott Cook
No doubt, influencer marketing is one of the most sought after methods of social media information diffusion these days. So if you are thinking of executing an influencer marketing campaign for your brand, there are three main sources from which you can get your influencers.
Google search it: Yes, there are ready made lists for you to check and gather information from these articles on popular blogs. Agencies and websites usually have lists of top bloggers published in their blogs based on the niche. For eg: Top food bloggers, top fashion bloggers etc., Hence, by searching directly for them with the keywords you can get a lengthy list. However, you need to check out the various lists and pick out those whom you think are credible for your brand.
Conduct a manual search: All good influencers and bloggers know how important content amplification is to gain more views and followers. 96% of them will have their social media profiles linked to their websites. And if they are smart enough, their social media profiles would have listed that they are blogger/influencer. You can either visit the website and fill their contact form or directly search for keywords that belong to the category you are looking for and connect with those who fall under your criteria.
Contact an influencer marketing agency: If you are fairly new into influencer marketing do not have the resources or the database to conduct an influencer marketing campaign, go the experts. An influencer marketing firm usually has ready database of influencers and would have had prior interactions with the influencer, hence it would easier and quicker for them to execute the campaign for you.
So here we have the three sources of getting influencers for your campaign. If you are looking for influencers for your brand and do not have the time or the resources to conduct your campaign, it is better hire the services and expertise of an influencer marketing agency.
Influenzer is an Influencer Marketing agency with a network of over 10,000 Influencers. We specialise in conceptualizing custom made campaigns that suit your brand to get maximum positive impact thus bringing in more reach and brand awareness. Do get in touch with us at firstname.lastname@example.org for free consultation.